I’ve just finished reading “Sway: The Irresistible Pull of Irrational Behaviour” by Ori Brafman and Rom Brafman. The book explains why even the most rational of human beings will most certainly, at some point in his/her life, make some irrational decisions, illustrating this with several examples and empirical research. The key to understanding this phenomenon … Continue reading »
Posted in July 2010 …
I = igniting, inspiring (part II)
The idea came from reading Linchpin by Seth Godin a few months ago. Some time after I wrote a post on this blog which would turn out to be the basis for the talk I delivered last week at The Hub in Oporto as part of the Ignite Portugal initiative. From my personal and professional … Continue reading »
Sparkles, ignitions and lizards: the Ignite effect
“It’s the first day of spring and my life is starting over again…” This song, by Noah and the Whale, starts playing as I write this post and it kind of sets the mood for my writing. Every time I listen to the opening line I get a feeling of being reborn which was pretty … Continue reading »
The art of explaining a blogger’s absence
Yesterday I was horrified to discover that it has been more than one month since I last posted on this blog. Since then I’ve been trying to figure out where the days have gone. The truth is that I’ve been rather busy trying to juggle several balls: the regular (paid) job, the communication strategy (including … Continue reading »
