Filed under Life

New year, new challenges!

A new year arrived and with it some cool challenges came knocking to my door. January was still making its appearance and I was already back to teaching, this time on the topics of Social Media Marketing and Social CRM, something I love doing and always seem to find the energy to do no matter … Continue reading

Goodbye 2013, hello 2014!

This a.m. as I was getting ready to head to the office a story came to my mind: back in the early 90s our neighbours came to woke us up one Saturday morning. We rushed down the stairs to see what the fuss was all about and realized that a young foreign woman, travelling with her … Continue reading

Dan Ariely, our brains and dark patterns

The other week I attended a private corporate event featuring author and researcher on behavioural economics Dan Ariely as the keynote speaker. His talk revolved around our intuition, brain illusions and decision making when facing complicated situations [as a side note, the word complexity was used by the author many times to illustrate what I … Continue reading

Cidadania 2.0: the next chapter

The adventure started back in 2010 when I happened to finally meet Ana Neves and she shared with me her idea of raising awareness, in Portugal and beyond, about the potential of social tools to support citizenship projects, drive collective action and stimulate conversations between governments and citizens. From that initial exchange of ideas and … Continue reading

Art, life and work

I love music. As far as my memory can recall I always did. I usually work with headphones on to block the sounds of an open plan office but also to get me in the flow of work. And it is not uncommon to find me humming a tune, even when at the office, or … Continue reading

A book launch and a big data discussion

Back at the end of 2009 I, and other colleagues and teachers from the Porto Business School, were challenged to transform some previous work into chapters for a book about new trends in marketing intelligence. The challenge was accepted, we rolled up our sleeves, and the chapters started taking shape. A few trials and tribulations … Continue reading

Enterprise 2.0 Summit 2013 in 5 keywords

Enterprise 2.0 Summit 2013 in 5 keywords

The magnificent city of Paris received once again the Enterprise 2.0 Summit, one of the most important events on E2.0 and Social Business. A crowd of practitioners, consultants and some vendor-related folks gathered during two days to share experiences and discuss the current state and future of the transformation of business in a connected world. … Continue reading