Back at the end of 2009 I, and other colleagues and teachers from the Porto Business School, were challenged to transform some previous work into chapters for a book about new trends in marketing intelligence. The challenge was accepted, we rolled up our sleeves, and the chapters started taking shape. A few trials and tribulations … Continue reading »
Tagged with book …
Serendipity, discoverability and The Power of Pull
(homepage photo by @atibens on Flickr) Those that have accompanied my writing in recent years know that I love the concept of serendipity. I write about it often, did a presentation about it and gave a talk on the subject: As I shared in that talk, my interest on the topic is due not only … Continue reading »
How networks and technology formed a sort of modern “book club”
I spend a lot of my time connected to the World, either via computer or smartphone. My main drive for being connected is not one of mere entertainment nor one of checking general news or seeing what friends are doing, though both actions are interesting and I do them also. I would say that my … Continue reading »
Book review: The Power of Pull
In an era still pretty much dominated by push – managers push tasks onto employees, brands push messages and products onto consumers… – John Hagel, John Seely Brown and Lang Davison invite us to change our perspectives and embrace the power of pull in their recent book “The Power of Pull: How Small Moves, Smartly Made, … Continue reading »
Book review: The Laws of Simplicity by John Maeda
I participate in this sort of book club. I say sort of because it did not start as such. It all started as a group of interesting people that met serendipitously and decided to gather once a month over dinner. The idea to recommend and exchange interesting books over those gatherings came naturally during our … Continue reading »
Book review: Switch – how to change things when change is hard
The day had not gone as expected and I found myself in Frankfurt airport, on my way to London, half trying to understand what had happened and half just wanting to put the day behind. As I passed the news stand I decided to go inside and see what magazine I could pick up to … Continue reading »
Book review: The Cluetrain Manifesto
And there it is: I finally read The Cluetrain Manifesto! It was on the top of my reading list for ages but somehow other readings always seemed to step in the way. The final trigger I guess came when a couple of months ago I attended Dachis Social Business Summit in London and JP Rangaswami, … Continue reading »
Book review: Cognitive Surplus by Clay Shirky
I remember that maybe one year ago Lane Becker (@monstro) occasionally tweeted some quotes from a book called Cognitive Surplus. At that time I knew nothing about the book and little about the author: Clay Shirky. I made amends of the later when choosing “Here Comes Everybody” as my summer reading last year (check my … Continue reading »
Summer 2011 reading options
Despite still recovering from the infatuation about Cognitive Surplus and The Cluetrain Manifesto (the latest magnificent books I’ve read and of which I will try to write and publish “reviews” during the weekend… no promises though), I already took the challenging task of deciding what to read next. I turned to my smart and interesting … Continue reading »
The Cluetrain Manifesto on art, work and life
I’m currently (finally!!!) reading The Cluetrain Manifesto. For those unfamiliar with the title, it’s one of the most cited books in presentations/talks on the impact of the Internet/World Wide Web and the social media phenomenon on businesses. It’s tagline is a powerful one: “The end of business as usual” and one key takeaway from it … Continue reading »
