Tagged with book

Book review: Linked

A delightful book on the science, power and complexity of networks: that’s how I could sum up Albert-László Barabási‘s book Linked – How Everything is Connected to Everything Else and What it Means for Business and Everyday Life. I believe that in the uncertain, complex and postnormal times we live in it is increasingly important … Continue reading

A book launch and a big data discussion

Back at the end of 2009 I, and other colleagues and teachers from the Porto Business School, were challenged to transform some previous work into chapters for a book about new trends in marketing intelligence. The challenge was accepted, we rolled up our sleeves, and the chapters started taking shape. A few trials and tribulations … Continue reading

Book review: The Power of Pull

In an era still pretty much dominated by push – managers push tasks onto employees, brands push messages and products onto consumers… – John Hagel, John Seely Brown and Lang Davison invite us to change our perspectives and embrace the power of pull in their recent book “The Power of Pull: How Small Moves, Smartly Made, … Continue reading

Book review: The Cluetrain Manifesto

And there it is: I finally read The Cluetrain Manifesto! It was on the top of my reading list for ages but somehow other readings always seemed to step in the way. The final trigger I guess came when a couple of months ago I attended Dachis Social Business Summit in London and JP Rangaswami, … Continue reading

Book review: Cognitive Surplus by Clay Shirky

I remember that maybe one year ago Lane Becker (@monstro) occasionally tweeted some quotes from a book called Cognitive Surplus. At that time I knew nothing about the book and little about the author: Clay Shirky. I made amends of the later when choosing “Here Comes Everybody” as my summer reading last year (check my … Continue reading

Summer 2011 reading options

Despite still recovering from the infatuation about Cognitive Surplus and The Cluetrain Manifesto (the latest magnificent books I’ve read and of which I will try to write and publish “reviews” during the weekend… no promises though), I already took the challenging task of deciding what to read next. I turned to my smart and interesting … Continue reading