The day had not gone as expected and I found myself in Frankfurt airport, on my way to London, half trying to understand what had happened and half just wanting to put the day behind. As I passed the news stand I decided to go inside and see what magazine I could pick up to … Continue reading »
Tagged with brain …
Book review: Sway by Ori and Rom Brafman
I’ve just finished reading “Sway: The Irresistible Pull of Irrational Behaviour” by Ori Brafman and Rom Brafman. The book explains why even the most rational of human beings will most certainly, at some point in his/her life, make some irrational decisions, illustrating this with several examples and empirical research. The key to understanding this phenomenon … Continue reading »
I = igniting, inspiring (part II)
The idea came from reading Linchpin by Seth Godin a few months ago. Some time after I wrote a post on this blog which would turn out to be the basis for the talk I delivered last week at The Hub in Oporto as part of the Ignite Portugal initiative. From my personal and professional … Continue reading »
Sparkles, ignitions and lizards: the Ignite effect
“It’s the first day of spring and my life is starting over again…” This song, by Noah and the Whale, starts playing as I write this post and it kind of sets the mood for my writing. Every time I listen to the opening line I get a feeling of being reborn which was pretty … Continue reading »
Do companies have lizard brains?
The human brain has something called the amygdala (also named the lizard or reptilian brain) that pretty much keeps us on our toes and deals with emotions connected to our survival, namely with fear. It’s the thing that makes us afraid of public speaking, that makes us judge someone by their appearance, that will always … Continue reading »
