Some companies think that the social media and social networks phenomenon is none of their business, either because they are not using them and/or because it has nothing to do with their line of business. Well, newsflash: it is every company’s business whether they want it or not!
Let me illustrate my point with a small example that occurred today. A former colleague is returning to the company after some years of absence. I did not find out through an internal communication by the HR department, I did not find through her soon-to-be boss, nor did I find out through any of our colleagues: I just saw her new job title in an update on LinkedIn.
So as much as a company chooses (if it is really a conscious choice which I think it is not) to ignore the social media wave it must face the fact that the boundaries of our personal and professional personas are blurring. A sea of information about our companies, brands and employees is currently out there, one blog post, or comment, or status update at a time. Ignoring the phenomenon does not seem the solution. So pack up your swimsuit or surf board: we have some waters to test and a wave to ride!