Posted in July 2010

Book review: Sway by Ori and Rom Brafman

I’ve just finished reading “Sway: The Irresistible Pull of Irrational Behaviour” by Ori Brafman and Rom Brafman. The book explains why even the most rational of human beings will most certainly, at some point in his/her life, make some irrational decisions, illustrating this with several examples and empirical research. The key to understanding this phenomenon … Continue reading

I = igniting, inspiring (part II)

The idea came from reading Linchpin by Seth Godin a few months ago. Some time after I wrote a post on this blog which would turn out to be the basis for the talk I delivered last week at The Hub in Oporto as part of the Ignite Portugal initiative. From my personal and professional … Continue reading

The art of explaining a blogger’s absence

Yesterday I was horrified to discover that it has been more than one month since I last posted on this blog. Since then I’ve been trying to figure out where the days have gone. The truth is that I’ve been rather busy trying to juggle several balls: the regular (paid) job, the communication strategy (including … Continue reading