Posted in January 2011

The value is in the details

An hotel in the charming city of Oporto (disclosure: it’s my hometown and I love it!) offers to guests a map of the city center carefully designed plus a small booklet to write down some memories from the stay such as “my favourite place in the city is…”. It’s a small (and I’m guessing not … Continue reading

Recommended reading: BCG report on new marketing challenges

“Chief Marketing Officers (CMOs) are tackling a critical mission: transition from the marketing organization that worked in 1960 to a twenty-first-century marketing capability that can navigate the future” Boston Consulting Group, November 2010 I find it very interesting when big and traditional consulting companies navigate through topics that apparently escape their line of expertise. McKinsey … Continue reading